Apollo.io vs HubSpot
Side-by-side analysis, no fluff. We've tested both in real-world conditions.
Summary table
Freemium
Freemium
What's best about Apollo.io
- Search database of 275M+ verified business contacts and companies.
- AI writer to draft personalized cold outreach email sequences.
- Automated sales workflows and calendar integrations.
- Real-time verification of emails and direct phone numbers.
What's best about HubSpot
- Free CRM with unlimited contacts is the best free tier in the market
- AI content writer integrated into email, landing pages, and blog tools
- 1,500+ native integrations with one-click setup for most popular tools
- HubSpot Academy is the best free marketing education resource available
What's weakest about HubSpot
- Large price jump from Starter ($20) to Professional ($890)
- Advanced automation requires Professional — a painful threshold for SMBs
- Can feel overwhelming for very small teams not needing the full stack
- Some AI features still in beta with inconsistent output quality
MailerLite
Simple, powerful, and affordable email marketing.
HubSpot is the obvious pick if you value the all-in-one crm to scale sales and marketing..
Frequently asked questions
Which is better, Apollo.io or HubSpot?+
In our tests, HubSpot (4.6/5) edges out Apollo.io (4.5/5). HubSpot: The all-in-one CRM to scale sales and marketing.
Does Apollo.io have a free plan?+
Yes, Apollo.io has a free plan available. Paid plans start at $49/mo.
Does HubSpot have a free plan?+
Yes, HubSpot has a free plan available. Paid plans start at $20/mo.
How does Apollo.io differ from HubSpot?+
Apollo.io stands out for: Search database of 275M+ verified business contacts and companies.; AI writer to draft personalized cold outreach email sequences.. HubSpot excels at: Free CRM with unlimited contacts is the best free tier in the market; AI content writer integrated into email, landing pages, and blog tools.