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2026 comparison

HubSpot vs MailerLite

Side-by-side analysis, no fluff. We've tested both in real-world conditions.

Summary table

Criterion
H

HubSpot

Freemium

M

MailerLite

Freemium

Score
4.6 / 5
4.5 / 5
Category
Marketing & SEO
Marketing & SEO
Pricing model
Freemium
Freemium
Starting price
$20/mo
$9/mo
Badge
H

What's best about HubSpot

  • Free CRM with unlimited contacts is the best free tier in the market
  • AI content writer integrated into email, landing pages, and blog tools
  • 1,500+ native integrations with one-click setup for most popular tools
  • HubSpot Academy is the best free marketing education resource available
M

What's best about MailerLite

  • Generous free tier — up to 1,000 subscribers and 12,000 emails with no time limit
  • Clean drag-and-drop editor with minimal learning curve
  • Landing pages included on all plans at no extra cost
  • Good email deliverability rates in independent tests
H

What's weakest about HubSpot

  • Large price jump from Starter ($20) to Professional ($890)
  • Advanced automation requires Professional — a painful threshold for SMBs
  • Can feel overwhelming for very small teams not needing the full stack
  • Some AI features still in beta with inconsistent output quality
M

What's weakest about MailerLite

  • Fewer automation templates than Mailchimp's template library
  • Limited CRM features — contact management is email-focused only
  • No phone support on lower plans; 24/7 chat only on Advanced+

Dimension scores

HubSpot
MailerLite
Feature Depth
9.5
8.8
Ease of Use
8.8
9.5
Value for Money
8.2
9.6
AI Features
9.0
7.5
Quick verdict

HubSpot is the obvious pick if you value the all-in-one crm to scale sales and marketing..

Frequently asked questions

Which is better, HubSpot or MailerLite?+

In our tests, HubSpot (4.6/5) edges out MailerLite (4.5/5). HubSpot: The all-in-one CRM to scale sales and marketing.

Does HubSpot have a free plan?+

Yes, HubSpot has a free plan available. Paid plans start at $20/mo.

Does MailerLite have a free plan?+

Yes, MailerLite has a free plan available. Paid plans start at $9/mo.

How does HubSpot differ from MailerLite?+

HubSpot stands out for: Free CRM with unlimited contacts is the best free tier in the market; AI content writer integrated into email, landing pages, and blog tools. MailerLite excels at: Generous free tier — up to 1,000 subscribers and 12,000 emails with no time limit; Clean drag-and-drop editor with minimal learning curve.